Here we have an advertising agency with a problem. To hear the CEO tell it, the fault lies with his `idiotic advertising execs`. Even witnesses down on 4th Street could hear his rage-fueled tirade that he ended with `I COULD REPLACE YOU MORONS WITH GORILLAS AND GET BETTER RESULTS!!!` Cut to a month later, and his solution was exactly that. The old grouch replaced all of his employees with a bunch of primates: you and your opponents. This is the glamorous life of 1960`s advertising execs. Gorilla Marketing is a party game of naming ridiculous products, movies, companies, bands, college courses, or food trucks!